OWN DRAMA CONCEPT
SOAP PRESENTATION
Including Storyboards and Finished Soap Opening
https://docs.google.com/presentation/d/13i-O63sXp2Z5ASOfow17dRcAnfD1I98U4nFg-pogxnE/edit?usp=sharing
BARB WORK
The Broadcasters' Audience Research Board (BARB) are the organisation that compile audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research.
BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch.
BARB viewing data offer clients, such as broadcasters and advertisers, a minute by minute breakdown of viewing at regional and national levels. This information is vital for assessing how programmes, channels or advertising campaigns have performed and provides the basis for airtime advertising trading.
In order to estimate viewing patterns across all TV households, a carefully selected panel of private homes is recruited. The Establishment Survey is carried out continuously by Ipsos MORI in order to track changes in UK household characteristics. From this we can ascertain the types of households we need on our panel to make sure it is representative of the whole of the UK. We then recruit households to be on the panel that suit the necessary demographics, TV platforms and geography, as well as other variables. The BARB panel consists of 5100 households, which each represent about 5000 other households across the UK.
RESEARCH WORKSHEET
1. What is the purpose of Research in the Creative Media Industries?
To find information which is useful and relevant to your project
2. Give an example of research that might be needed.
For example if you are researching a programme about Vietnam you will
need to know all the facts about them.
Vietnam is shaped like letter S:
3. What is a market economy?
- We live in a market driven world otherwise known as Capitalism
- In this world people must sell products and services to other people in order to make money.
- People must earn money in order to buy life’s necessities such as food, housing and energy.
4.What type of research does a market economy require?
- What media products could you sell to people?
- And how would you know or find out what people wanted?
5. What are the two main types of product research?
- Qualitative – quality or how good
- Quantitative - how many or numbers
6. Define these two types of research and give examples of each:
Primary Research
- Interviews
- Questionnaires
- Focus groups
- Surveys
- Internet forums
Secondary Research
- Books
- Magazines
- Television
- Radio
- Websites
- Audience Viewing Figures
- Government Statistics