The Regulators

MOUTHFUL

KFC - 2005

Complains: 1671
The most complained about advert of all time
Reason: viewers complained that this advert encourage bad manners amongst children

    In the UK, the Advertising Standards Authority (ASA) regulates all the advertising including TV advert. When you feel an advert offensive in some way, check whether your complaint is covered by the ASA, if it is, submit your complaint online, or telephone,textphone, or write to ASA, the ASA Council will decides whether the Advertising Codes have been breached or not.
    In this advert, there are some call centre workers singing with their mouths full of KFC Zinger Crunch salad because "it's just too tasty". I understand why it has so many complains because it showed the bad behaviour so the parent afraid that their children would copy them. But I rather think that it's funny because no one would do that for real, if we really done that in reality we wouldn't laugh at it. According to the BBC News, this advert did not breach industry guidelines, the Advertising Standards Authority (ASA) has ruled. 
  Overall, despite the fact that the advert of KFC Zinger Crunch Salad wasn't be banned by the ASA, this advert have already been cleared by the Broadcast Advertising Clearance Centre

Advertisers techniques

Type of persuasive technique	Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof	https://www.youtube.com/watch?v=sgomgBspkIM
Adjectives: Crisp, fresh, healthy, nutritious, etc	https://www.youtube.com/watch?t=34&v=-BEdVZSUZEs
Repetition: key points, positives about the product, themes ect	https://www.youtube.com/watch?v=Q-I0GZtPFII
Statistics: often presented as factually accurate but sometimes they are a bit dubious	https://www.youtube.com/watch?v=_olGKr_GJAw
Fact: A statement that is true and can be proven	https://www.youtube.com/watch?v=IcCecmrPZ24

compare advert

Old ad: https://www.youtube.com/watch?v=PslVz0mHnFg
New ad: https://www.youtube.com/watch?v=91OfSIzn5iY
   Nowadays, TV advert has became very popular in every single TV channel. Since 1955, when the first TV advert ever has introduced, advertising industry has more and more developed and of course, has changed a lot. Have a look at the first TV advert - Gibbs SR Toothpaste and the new one - Colgate Expert White so we can see the differences.
      In the old advert, a tube of toothpaste sits embedded in a block of ice as a young woman vigorously brushes her teeth, while the beautifully enunciated tones of the TV presenter announces: "The tingling fresh toothpaste that does your gums good too. It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.". It also give a chart compare between the Gum Infection and the Tooth Decay as well. This advert was quite slow ans give so many detail make consumers believe more on the product. It uses adjective like tingling, fresh, it show the women uses it for real.
     In the new one, an attractive women was laugh with her white teeth, she got the toothpaste and threw it to another women who had white teeth too. Both of them walked on the red catwalk, while the beautifully enunciated tones of the TV presenter announces: "She's got it, and now she's has it too. The latest beauty secret it out. New Colgate Expert White, have you got it?". It also ran a cartoon about the professional whitening ingredient make the yellow tooth became white. This advert is quick with a lot of flash light. It has not one but more and more people who got the product, it also keep repeat the question encourage consumer to got it, to buy it.
      Both of them use some same technique is they both have beautiful, attractive women with white teeth, it could because the main person who buy toothpaste in the family is the mother. Otherwise they also use cartoon on their advert to make it easier to understand. Moreover, both of them use repetition technique to highlight the main ideals. Nevertheless, they both use the white background make people think about white teeth and they also use music to make their ads easy to remember.
     
    

TV advertising

1. TV advertising is a method of marketing used to sell products and services via ads on TV. TV ads using short video clips with the combination of image, motion and sound, were shown on the screen in anywhere, not just on television anymore. TV adverts has become an indispensable weapon for many brands to attack in the minds of consumers. Most television ads are either 30 or 60 seconds in duration, long enough to give the viewers pertinent information or create a specific opinion of the product or service, but not long enough to lose the viewer's attention. TV ads are generally placed at strategic breaks during the main programming and the few minutes until the top of the next hour.

2. 3 TV adverts:

- Gumtree easy buy, easy sell - https://www.youtube.com/watch?v=s7OK6dd3Zqw

The key characteristic of this ads is has the rhyme so it easy to remember, everything had spoken by quick and fluent way. It also has many colorful picture make it eye-catching.

- Embrace Life - always wear your seat belt - https://www.youtube.com/watch?v=h-8PBx7isoM

The main characteristic in this ads is it uses the slow-motion make people easy to understand what happen. It mention love between member in the family make people empathy and thrill.

- Asda - Pocket The Difference - https://www.youtube.com/watch?v=1CgDgsBMIME

This ads mention so many goods that we need in every day life, it make people give more attention to their ads. They also repeat that their price is low make people remember.