audience target

        1. Dove Choose beautiful  - https://www.youtube.com/watch?v=7DdM-4siaQw

I think this advert is for women from grade ABCDE, including young women, all women who don’t think that they are beautiful. In this advert, they make 2 difference door name Beautiful and Average and let all the women to walk through the door they think that open to them. At first, many choose Average, they have a lot of reason for that, mostly that they not confident enough to call themselves Beautiful, they think beautiful is too far away out of reach. Then some of them change their mind, they choose the Beautiful door because that is special day, because the family and friend tell they to do that. For many reason, this advert  encourage women to choose to be beautiful  and let Dove help them confidently walk through the Beautiful door.

         2. Apple Iphone6s -           https://www.youtube.com/watch?v=l8xSbQLom7M

This advert is for grade ABC1C2D. Although grade E was mentioned in the clip as children, they may not have enough money to buy it. In this advert, we can see both men and women, from kid to about 40, from house husband to celebrity, in every skin colour from all around the world, all of them are using Iphone6s and really enjoin with what IP6s had changed, it clearly bring so many benefit to them, each change is suit for each type of people. For many reason, they want us to believe that IP6s is necessary for every single person.

         3. John Lewis Home Insurance - https://www.youtube.com/watch?v=7gqPM_GT8Qw

 This advert for grade ABC1C2, people from 25 to 45 who have small children at home. This advert show how kids can run and dance around the house and possibility to break and damage a lot of things. But the kid dance so well that you don't want to stop her from doing what she like, so the solution is buy Home Insurance that you no need to worry about damage things in your house any more. At the end of the clip, they said '' If it matters to you, it matters to us'' mean they care about what people need, what people worry.

         4. Pot Noodle | You Can Make It - https://www.youtube.com/watch?v=ClKMIr3WpjY

 This advert for grade C2D and E, people from 16 to 26, who aspire to success, don't have a lot of money. This advert begin with the guy who really what to achieve his goal, to make it, his eat Pot Noodle, because "Let time cooking, more time chasing my dream". At the end, his make it, being what he like. Basically this avert inspire young people to work hard for their dream, the clause "You can make it" had repeated so many time, it also bring the message that when you eat Pot Noodle, you can safe your time to do something more important for your future.