Sunday, 20 September 2015

Advertisers techniques


Type of persuasive technique
Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof
 https://www.youtube.com/watch?v=sgomgBspkIM
Adjectives: Crisp, fresh, healthy, nutritious, etc
 https://www.youtube.com/watch?t=34&v=-BEdVZSUZEs
Repetition: key points, positives about the product, themes ect
 https://www.youtube.com/watch?v=Q-I0GZtPFII
Statistics: often presented as factually accurate but sometimes they are a bit dubious
https://www.youtube.com/watch?v=_olGKr_GJAw
Fact: A statement that is true and can be proven
 https://www.youtube.com/watch?v=IcCecmrPZ24

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