Wednesday, 16 September 2015

TV advertising

1. TV advertising is a method of marketing used to sell products and services via ads on TV. TV ads using short video clips with the combination of image, motion and sound, were shown on the screen in anywhere, not just on television anymore. TV adverts has become an indispensable weapon for many brands to attack in the minds of consumers. Most television ads are either 30 or 60 seconds in duration, long enough to give the viewers pertinent information or create a specific opinion of the product or service, but not long enough to lose the viewer's attention. TV ads are generally placed at strategic breaks during the main programming and the few minutes until the top of the next hour.


2. 3 TV adverts:

- Gumtree easy buy, easy sell - https://www.youtube.com/watch?v=s7OK6dd3Zqw

The key characteristic of this ads is has the rhyme so it easy to remember, everything had spoken by quick and fluent way. It also has many colorful picture make it eye-catching.


- Embrace Life - always wear your seat belt - https://www.youtube.com/watch?v=h-8PBx7isoM

The main characteristic in this ads is it uses the slow-motion make people easy to understand what happen. It mention love between member in the family make people empathy and thrill.


- Asda - Pocket The Difference - 
https://www.youtube.com/watch?v=1CgDgsBMIME


This ads mention so many goods that we need in every day life, it make people give more attention to their ads. They also repeat that their price is low make people remember.



 

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